The power of guest data

„Why does resmio actually not offer an online reservation platform for guests?” – This question is often asked and there are a variety of reasons for this. In the hotel industry is has been apparent for many years:  Only a few online reservation platforms obtain a monopoly position – not only in Germany, but meanwhile internationally as well. The incumbents have managed to skillfully position themselves between providers of overnight accommodations and guests who are looking for a room and to control their relations. Guests who google restaurants receive suggestions of adverts or websites of booking platforms more and more frequently.   By contrast, the websites of restaurants are downgraded in the search results.

Guest data play a decisive role for the success course of the platform providers.

We would like to show with a short story why this is so:

 

THE DEAL: CASH FOR GUESTS

Imagine the following situation: Peter approaches you one day and offers to actively promote your restaurant and bring in guests. In return, he asks for a monthly fixed fee and a commission per guest. The offer sounds fair and you do want to have more guests in your restaurants. So, you accept the deal.

 

TO A GOOD COLLABORATION

It appears Peter is keeping his promise by attracting new guests to your restaurant. “Great!”, you think. The collaboration seems to be going well.

 

GOOD TIMES WITH LOTS OF NEW GUESTS

You are indulging your guests with lovely dishes and offering them a great time, hoping this will make them come back.

 

STAGNATING TURNOVER AND HIGH COSTS

For a certain period of time things are going well. But one day you notice that Peter isn’t really promoting your restaurant anymore, although you still keep on paying him every month and you still have free tables available. As if this were not bad enough, you get the impression, that Peter is approaching guests who would have otherwise booked with you directly.

 

YOUR RESTAURANT: ONLY ONE AMONGST MANY

Peter has become a large promoter now, offering the same deal to many other restaurants owners. To your surprise, he is even actively promoting your guests to other restaurants. Peter is clearly benefitting from the knowledge base you have built to cater to your regular guests.

 

COSTS VS. BENEFITS

Now you decide. Are the advantages of the collaboration outweighing the disadvantages?

At resmio restaurant owners are in the center of our focus. Your guests are your guests. Unlike Peter, we neither approach them nor do we make use of your customer data to promote other restaurants. Our 3-in-1 restaurant management solution is a tool designed solely in the interest of helping you build great relations with your guests an attracting.

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