Marketing-Tools · Full Guide
· Learn how to create and send email newsletters with resmio.
· Tips for building a valuable email contact list
· Everything you need to know about the voucher system and ticket management via resmio
Newsletter Editor
Keeping guests up to date on the latest deals and exciting news is best done through email marketing.
Sending newsletters is easier than you think with resmio! Your marketing campaign is ready to send in just a few minutes.
Using pre-selected contact lists, you are able to send your newsletter to specific groups of guests (e.g. guests who have been absent for a longer period of time) and thus mobilize them to re-visit your restaurant.
We will guide you step-by-step through the process of sending your first email newsletter.
Please note: In order to ensure legally compliant mailing, your e-mail newsletters must include an imprint with details of your business. You can add the appropriate details to your resmio account under 
“Facility account” > “Profile” > “Legal notice”.
Overview of email newsletters and drafts
1. To create your email newsletter, first click on 
““Promotion” and then on “Newsletter“.
You will get an overview of all your drafts and sent email newsletters so far.
Newsletters can be assigned to one of the following three statuses:
Draft (mailings not yet sent)- One time sent newsletter
- Automatically sent newsletters with recurring sending interval
Draft (mailings not yet sent)
One time sent newsletter
Automatically sent newsletters with recurring sending intervalCreating newsletters – Choosing your campaign goal
2. After you have customized the template colors, we can start creating your email newsletter.
- Click on the button “+ Create Newsletter“.
- In the following dialog box, first select a “Campaign goal” that most precisely matches what you want to achieve by sending out your email newsletter.
- The “working title” of your email newsletter is visible only to you. When you customize the color theme in your layout later, that theme will be named after the working title automatically.
- The “recipient group” and number of contacts is pre-selected according to the campaign goal. However, if you wish, you can also select a different group of contacts that is closer to your goal.
- Choose a compelling subject line: the content has a significant impact on the opening rate of your email newsletters. Here are a few tips:
- The optimal subject line should be written briefly (under 60 characters), be concise, and spark interest.
- Avoid flashy marketing buzzwords (e.g. “free”, “sexy” or “urgent”), especially in capital letters.
- According to studies, emojis in the subject line have a positive effect on the open rate ?. But make sure to use them in moderation!
- Personalized subject lines (e.g. “Markus, your invitation to the steak dinner has arrived!”) boost the customer retention rate.
Don’t worry, you can still adjust the above settings in the next step via the "Properties" button.
Click "Next" when you are confident with your choice.
Create Newsletter – Customizing look & feel
3. For a high level of brand recognition, the look and feel of your email newsletters should match your corporate identity (CI) as closely as possible.
With resmio, you can include your logo in your e-mail newsletter and customize the colors to match your corporate design.
- To customize your email template, choose one of the predefined color schemes under “Colors” from the menu…
- … or style elements such as header and buttons individually based on your corporate design. To do so, click on the corresponding boxes to set the color codes.
Create newsletter – add content and sections
4. Now that we’ve set up the basic settings and the design, we’ll move on to the actual content of your email newsletter.
You’ll notice that we’ve already pre-selected the content that follows the layout based on your campaign goal:
- Header with logo, “book a table” button and “view in browser link”.
- Lead image
- Headline with text
- Button (call-to-action element)
- Footer with opening hours, contact details and legal information
You can edit the existing elements, remove them using the 
trash icon and / or add quite simple sections using the "Add Text", "Add Image" and "Add Button" buttons.
Text
In the text element you are able to use the following shortcodes
[customer_name]
to personalize your email campaign. Instead of the shortcode, the guest’s name will appear in the sent email.
Button
In order to achieve your desired campaign goal (e.g. get more table bookings), a call-to-action is crucial. The button is such an element. You should always have one button, although for longer emails you could have several.
Image
Besides the large lead image below the header, you also have the option to add additional images (e.g. highlight of your menu).
To drag and drop single items, click on the 
icon and move the section to the appropriate position in your layout.
Sending newsletters – The (“test”) mailing
5. If you’re happy with your draft, be sure to test it before sending it out.
For this purpose, you can trigger a test e-mail to one or more e-mail addresses via resmio.
- To do this, click on the arrow icon at the top right, right next to the Send button, and then on Test.
Überprüfe in der Testnachricht vor allem, ob alle individuell gesetzten Links (z.B. in den Buttons) ordungsgemäß funktionieren.
If everything is correct, switch back to resmio and click on Send in the upper right corner. Before the final mailing, you need to set the sending interval for the newsletter you have just created.
One of the main advantages of resmio is that you can build up a contact list for email marketing automatically without having to do anything. Your guests can register for your email newsletter every time they make an online reservation, place an online order, or purchase a ticket or voucher.
You can also collect new contacts using an optional email newsletter form that you embed on your website.
There are a couple of ways your guests can sign up for the newsletter.
- Via booking widget of resmio (enabled by default)
You can set in your booking widget whether your guests have the option to subscribe to the newsletter upon booking. You can set this option under 
“Settings” > “Integrations” > “Widgets & newsletter” >“Booking widget & button”. When the checkbox is set, your guests will also be able to sign up for the newsletter after submitting their contact information.
- During the ordering process (checked by default)
Just like the booking widget, your guests can sign up for the newsletter while completing the order. To enable/disable the feature, click on“Settings” > “Integrations” > “Widgets & newsletter” > “Menu widget”.
- On your website
Under “Settings” > “Integrations” > “Widgets & newsletter“> “Newsletter Subscription Form” you will find an HTML code that you or your web designer can add to your website like the booking widget. Your guests can then subscribe to the newsletter at any time.
Email newsletters containing advertising content may only be sent to guests who have actively agreed to receive them in advance. This is due to data protection regulations.
Your guests can add themselves to your contact list when making online table reservations, placing orders, or purchasing tickets or vouchers. To do so, they must click the corresponding checkbox in the respective widget and then verify their email address.
- As soon as a guest signs up for the email newsletter by clicking the checkbox, a check mark appears in the guest profile under “Newsletter subscription.”
- However, by clicking when registering for the newsletter, the guest is (still) not verified for email marketing.
- Only after confirming their email address (“double opt-in procedure”) via the automatically sent verification email will the guest become a newsletter contact. In this case, an symbol will appear in the respective guest profile under “Email verified.”
when registering for the newsletter, the guest is (still) not verified for email marketing.
You can also obtain consent from guests retrospectively. The prerequisite for this is that the guest is already stored in the resmio database. This is the case, for example, if they have made a reservation or placed an order in the past.
Here’s how it works:
- To do this, click on the Guests section in your resmio account.
- Then select the appropriate guest.
- Now click on the button on the right Edit and select Send verification email in the dialog box below.
You can recognize an outstanding verification by the clock icon. Once the guest confirms their verification, a check mark will appear in the guest profile under “Email verified.” You can now reach the guest with your email campaigns until they revoke their consent.
Coupons, Tickets and Vouchers
Selling vouchers and tickets is a fantastic way to generate additional revenue. Discount coupons are a popular form of incentive and make it easier for you to encourage guests to take a specific action (e.g., consider visiting a restaurant that they would not otherwise have visited).
All features are already available in the free BASIC plan.
- Tickets for events are designed for events and promotions that take place on a fixed date, e.g., concerts, festivals, one-time discounts/promotions on a dish such as a candlelight dinner.
Vouchers are gift certificates that serve the same purpose as gift cards. Guests purchase vouchers for an amount of their choice. These vouchers are valid until their expiration date or issue date. You can define the redemption conditions during configuration.
Coupons are used to promote special promotions and offers or as mass vouchers that are valid for a longer period of time, e.g., two meals for the price of one, valid from April 1, 2027, to May 1, 2027.
Vouchers
- In your resmio account, click on Promotions > Vouchers. This will take you to the voucher overview.
- Click on Activate vouchers or Edit vouchers in the top right corner if you have already created a voucher.
- You can add a description (max. 1024 characters) that your guests will see on the voucher page.
- Specify which voucher values your guests can purchase (e.g., 10, 20, 50, 100 euros). This preselection will then appear for guests on the voucher page(example).
- In addition to the fixed voucher values, you can check the box allow individual voucher value so that your guests can determine the voucher value themselves. Please note that you must define a minimum and maximum value here.
- Define the expiration date of your voucher. In Germany, a validity period of three years is standard. If you select the value “Never” here, the general issue date will be placed on the voucher.
- Check your details using the real-time preview.
Voucher design
- For optimal recognition value: Match the colors of the voucher template to your restaurant’s brand image. Display the logo under Branding. If you haven’t uploaded one yet, follow the link provided.
- By checking the box next to Information about your restaurant, you can display your restaurant’s contact details and opening hours on the voucher.
- You can display a QR code on the voucher that guests can use to access your reservation widget, the restaurant’s website, or another internet address.
- Finally, click on Save.
Events
- Select Advertising features > Events and click on + Create event.
- On the following page, you can enter all relevant data. These include the name of the event (e.g., summer party), a description (band, beer garden, and barbecue stand), the date (e.g., 08/25/2025), the time (e.g., 8:00 p.m.), total number of tickets (e.g., 50) you want to sell, and the maximum quantity that can be purchased per transaction (e.g., 6).
- For marketing purposes, you can also upload an image of the event.
- Once the event has been set up, you can activate it in the top right corner Activate. From this point on, tickets can be purchased.
- Finally, click on Save.
Coupons
- Go to Coupons and click on + Create new coupon.
- A window will open: Choose a name for your coupon (e.g., Veggie Week), add a description (e.g., 50% off all vegan and vegetarian dishes), and define the terms of use (only redeemable Mon–Fri) and click Continue.
- In the next step, you can enter the key data for the coupon: Duration of validity (e.g., 08/01/2025 – 12/31/2025), price (e.g., free), total number of tickets (e.g., 450) you want to sell, and the maximum number that can be purchased per purchase (e.g., 2). You can also upload a logo or image.
- Finally, you can select the layout for the vouchers on offer. You can choose from the following designs: Classic, Gold, and Blue.
- Then click on Save.
- After you have activated a ticket for an event, a coupon, or vouchers, a unique link will be generated in your web app.
- Copy the link and place it on your website, e.g. in a navigation item or in a button.
- You can also share coupons, vouchers, and tickets you have created via the generated link on Facebook, Instagram, and other social media platforms.
- You can also add coupons and tickets to all guest emails (e.g., reservation notifications).
- The email marketing tool allows you to send newsletters to your subscribers and thus maximize ticket sales.
Your guests can conveniently pay for tickets and vouchers online via resmio.
To do this, you may need to connect resmio to your Stripe and/or PayPal business account.
Guests can choose from the following payment methods:
- SEPA direct debit
- PayPal
- Credit card
- Debit card
What happens in case of invalid payment or failed payment?
If a payment fails, the purchase process is canceled and the guest receives an email with the following message:
“Your payment has failed, so unfortunately the voucher/ticket is not valid. You can purchase the ticket/voucher again.”
Once you have sold vouchers or event tickets, guests will want to redeem them at some point. We will guide you through the process step by step.
Under 
Pormotions > Vouchers, you will find a chronologically sorted overview of all vouchers sold to date, including details of the voucher code, name, amount, date, and status.
- When purchased, the status is always set to not redeemed. Change the status by clicking on the button when the guest presents their voucher in printed form or digitally on their smartphone.
- You also have the option of marking the voucher as partially redeemed. This option is useful if the guest does not redeem the entire voucher amount during a restaurant visit. You can enter how much of the total amount the guest has already redeemed in the dialog box; the system then saves the remaining voucher value.
- By clicking on the purchased voucher entry, you can also view further details.
You can view the tickets sold for events in the same way under Promotions > Events.
- In the event list, click on the
order overview for the desired administration. - You will receive an overview of the respective ticket sales and can now configure further settings.
- When guests present their printed or digital ticket at your venue, you can search this list either by event code or guest name.
- Then change the status of the respective ticket to redeemed.
order overview for the desired administration.
You can view expired coupons under Promotions > Coupons.
- In the overview, click on the order overview for the desired coupon.
- You will receive an overview of the respective coupon purchases and can now configure further settings.
- When guests present their printed or digital coupon at your restaurant, you can search this list either by coupon code or guest name.
- Then change the status of the respective coupon to redeemed.
event tickets
- Go to the event list and select the relevant event ticket.
- Then click on Deactivate in the top right corner. This will stop the sale of new tickets, but any tickets that have already been purchased will not be automatically canceled. Currently, payments can only be reversed via Stripe/PayPal, not via resmio!
- The setting will remain in place until you share the link again.
