Email Newsletter by resmio
- Learn how to create and send email newsletters with resmio
- Tips for building a valuable email contact list
Get to know the email newsletter editor
Inform guests about new offers and important news – this is best achieved via email marketing.
Sending newsletters is easier with resmio than you think! Your advertising message is ready to send in just a few minutes.
With pre-segmented contact lists, you are able to send your newsletters to specific guest groups (e.g., guests who have been absent for a long time) and thus reactivate them for a restaurant visit.
We will guide you step-by-step to sending your first email newsletter.
Please note: To ensure the delivery is legally compliant, your email newsletters must include an imprint with details about your restaurant. Please add the corresponding data in your resmio account under 
Facility account > Profile > Imprint. Email newsletters can only be sent from accounts verified by resmio.
Overview of email newsletters and drafts
1. To create your email newsletter, first click on 
Promotion and then on the navigation item Newsletters.
You will see an overview of all your previously created drafts and (automatically) sent email newsletters.
The newsletters can be assigned to one of the following three statuses:
Draft (mailings not sent so far)- Once sent newsletters
- Automatically sent newsletters with a recurring sending interval
Draft (mailings not sent so far)
Once sent newsletters
Automatically sent newsletters with a recurring sending intervalCreate a newsletter – Choosing your campaign goal
2. After you have matched the colors of your email template, we can start creating your email newsletter.
- Click on the + Create newsletter button.
- First, select a campaign goal from the following dialog box that most accurately describes what you want to achieve by sending your email newsletter.
The “Newsletter title” of your email newsletter is only visible to you. If you customize the color palette in your draft later, it will automatically take the name of the working title.
The “Recipients” along with the number of contacts is pre-selected to match the campaign goal. However, you can also select a different group of contacts that better suits your goal if desired.
Assign a meaningful subject: The content has a significant impact on the open rate of your email newsletters.
Therefore, here are some tips:
- The optimal subject text should be short (under 60 characters) and concise, as well as arouse curiosity.
- Avoid intrusive advertising terms (e.g., “Free”, “sexy”, or “urgent”, especially in capital letters).
- According to studies, emojis in the subject line have a positive effect on the open rate. But be careful to use them sparingly!
- Personalized subject lines (e.g., “Markus, your invitation to the steak dinner stands!”) strengthen customer loyalty.
Don’t worry, you can also adjust the above settings in the next step via the Properties button.
Click Save when you are satisfied with your choice.
Create a newsletter – Customize design
3. For a direct recognition value, the visual appearance of your email newsletters should match your brand presence (“corporate identity” / “CI”) as closely as possible.
At resmio, you can display your logo in your email newsletter and adjust the color scheme to your corporate design.
- To customize your email template, either select one of the predefined color schemes from the menu under “Colors”…
- … or design elements like the header and buttons individually based on your corporate design; click on the corresponding boxes to store the color codes.
Create a newsletter – Add content and sections
4. Now that we have defined the design in addition to the basic settings, it’s time to actually create your email newsletter.
You will notice that we have already pre-selected your content based on your campaign goal, following the structure:
- Header with logo, “Book a table” button, and “View in browser” link
- Lead image
- Headline with text
- Button (call-to-action element)
- Footer with opening hours, contact details, and legal information
You can edit the existing elements, remove them via the 
trash can icon, and/or easily add sections via the Add text, Add image, and Add button buttons.
In the text element, you are able to personalize your email campaign via the shortcode
[customer_name]
Instead of the shortcode, the guest’s name appears in the sent email.
To achieve your individual campaign goal (e.g., receive table reservations), a call-to-action is essential. The button is one such element. You should always have a button; for longer emails, multiple are also conceivable.
In addition to the large lead image below the header, you also have the option to add additional images (e.g., highlights of your menu).
To move individual elements, click on the 
icon and drag the section to the desired position in your draft.
Send newsletter – The (test) delivery
5. When you are satisfied with your draft, you absolutely should test it before sending.
For this purpose, you can send a test email via resmio to your address stored in the resmio account.
- To do this, click on the arrow icon in the top right next to the Send button and then on Test.
In the test message, check in particular whether all individually set links (e.g., in the buttons) work properly.
If everything fits, switch back to resmio and then click on Send in the top right. Before the final dispatch, define the sending interval for the email newsletter you just created.
Contact list and data privacy
One of the main advantages of resmio is that building a contact list for email marketing happens completely automatically without your intervention. Because your guests can register for your email newsletter with every online reservation, online order, and ticket or voucher purchase.
Via an optional email newsletter form that you integrate on your website, you can additionally collect new contacts.
The following setting options are available:
- During the reservation (enabled by default)
In your booking widget, you can determine whether your guests have the option to sign up for the newsletter right at the time of reservation. You adjust this option under 
Settings > Integrations > Widgets & newsletter > Customize booking widget.
- During the order (enabled by default)
Just as with the booking widget, your guests can sign up for the newsletter when completing the order. To enable/disable the feature, go to Settings > Integrations > Widgets & newsletter > Customize menu widget
- On your own website
Under Settings > Integrations > Widgets & newsletter > Newsletter signup form, you will find an HTML code that you or your web designer can place on your website like the booking widget. Your guests can sign up for the email newsletter at any time via this form.
Sending email newsletters with promotional content is strictly only possible to guests who have actively agreed to receive them beforehand. This has data privacy backgrounds.
Your guests can add themselves to your contact list when making an online table reservation, ordering, or buying a ticket or voucher. To do this, they must check a corresponding checkbox in the respective widget and subsequently verify their email address.
- As soon as a guest signs up for the email newsletter by clicking the checkbox, a checkmark appears in the guest profile under “Newsletter signup”.
- However, with the for newsletter signup, the guest is not (yet) verified for email marketing.
- Only by confirming the email address (“double opt-in process”) via the automatically sent verification email does the guest also become a newsletter contact. In this case, a symbol appears in the respective guest profile under “Email verified”.
You can also obtain consent from guests subsequently. The prerequisite for this is that the guest is already stored in the database at resmio. This is the case, for example, if they have made a reservation or order in the past.
Here is how it works:
- To do this, click on the Guests section in your resmio account.
- Then select the respective guest.
- Now click on the Edit button on the right and select Send verification email at the bottom of the dialog box.
You can recognize a pending verification by the 
clock symbol. If the guest confirms their verification, a 
checkmark appears in the guest profile under “Email verified”. You can now reach the guest with your email campaigns until they unsubscribe.
